Why? Well, they like the way they look and CLOUD signs cost a whole lot less than CHANNEL LETTERS. I’m sure you’ve seen these signs before and never realized that they are CLOUD designs. Large corporations like these can have any kind of signs they want. It should say something to you that they would choose this kind of format. When you have as many stores as these guys have, it amounts to a whole lot of savings! How do you think they got to be such big companies? By watching the BOTTOM LINE!